Everywhere you look, the pressure to be beautiful and fit is overwhelming. All media features advertisements starring epitomes of magnificence. All posters and magazine advertisements have models with flawless skin, toned bodies, cascading hair, urging you to buy one or the product that you don't really want or need. In fact, if you're like me, the sight of those perfect gods and goddesses makes you not want to buy the thing just to spite them.

Television is overflowing with bronzed bodies with picture perfect abs and smiles so white, they could give the buffalo in the Orbit ad a run for its money! They all sport immaculate hairstyles and have impeccable dressing sense. And of course, what is all this without a big fat paycheck? For doing what, is, for the time being and probably for ever, an unanswered question.

The demands to measure up to these celluloid creations of unbalanced and deranged screen writers is taking its toll on the people. Everyone seems to be going, planning to go, or wanting to go, to get nips and tucks and staples and God knows what other atrocities inflicted on their poor, unsuspecting bodies. Consuming steroids for that perfect definition, pumping Botox into their face; where does it all stop?

But now, in a video called Evolution by Dove, viewers are finally show how make-up artists and computer gimmickry can turn a girl-next-door into a glamorous model. It's a matter of seconds! Once people know how its done, they'll feel at least a little better about themselves. All the anxiety and self-esteem problems can be eased a little.

On the other hand, who wants to see more ordinary people? There are enough ugly humans around :D Why would someone want to plonk themselves in front of the TV just to see more individuals of the kind they could meet at office in person? I think it’s the glamour of seeing larger than life personas and the attraction of watching people 'better' than us that keeps the sitcoms running. The hope that some cosmetic product will actually deliver on its promise of making you as beautiful as the face that promotes it, keeps the make-up industry running.

Beauty isn't skin deep anymore. In the case of Botox, it goes just a little deeper.

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